It is the new trend setting process, an innovation worth fighting for Wear Smart-Indigo™ Denims!
Demand is the most powerful tool
Establish a smarter global mindset
With each purchase we change the world
Support the movement
FASHION CAN BE SMART. INCREASE THE PRESSURE
Blue jeans are dyed with indigo-powder. Indigo-powder is insoluble in water and therefore cannot be used directly for dyeing. The processes used today consume a tremendous amount of chemicals which pollute the environment. This high environmental burden can be stopped now. Smart-Indigo™ dyeing will significantly reduce the ecological footprint by using electricity instead of chemicals.
STAND UP FOR THE PLANET. MAKE YOUR STYLE A STATEMENT
Each of us has an environmental responsibility when purchasing items. Together we are the pioneers who will change our world into a smarter place. A place where products are produced with respect to our planet and fashion that shows off your look and your character. Because YOU make the difference!