PRODUCTION NEEDS TO BE SMARTER.
STOP THE BURDENS
During one year over 15 billion meters of denim fabric are produced. Most of the production takes place in countries like China (52%), India & Pakistan (15%), Mexico & Brazil (13%), Europe & Turkey & Middle East (7%), USA & Canada (4%), rest of the world (9%). The demand for denim continues to grow, with each of us already owning four or more denim fashion items. 66’000 tons of indigo powder is needed to produce 15 billion meters of denim fabrics to different shades of blue. The famous blue indigo is a powder which needs hazardous chemicals to make it water soluble for the dyeing process. After dyeing, tons of wastewater containing these chemicals are discharged into the environment often without treatment. The denim dyeing process is one of the major pollution problems within the textile industry.
Time for a change.